Brief - ATU Communications, Media & Storytelling
Revitalise the course's Instgram page and seek to attract new people to the course.
My Thinking
Creating content that is informative and useful about the course's contents, while also showing the practical learning and extracurricular elements of the course.
Featuring the student voice and showcasing their work will inspire people to be creative.
Process
Laying out a Hero, Hub, Help model strategy allowed us to show off the educational and practical elements of the course, while explaining to people why the course is worth taking.
Competitor analysis and brand principles were decided upon and were proposed in a pitching process. Once branding and content were agreed upon, we were able to lay out a cohesive strategy.
Keeping in line with ATU brand colours and iconography, while at the same time using a younger tone-of-voice that differentiates from other courses' social medias.
Outcome
A grid bomb of content to inform direction on the social media page going forward.
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